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Lamborghini Egoista one-off crashes Lambo’s 50th birthday

Motoramic

Can a 50th birthday spawn a midlife crisis in an automaker? At its own 50th anniversary party in Italy on Saturday, Lamborghini unveiled this surprise, a one-off car from designer Walter De Silva. Inspired by the look of Apache attack helicopters, powered by a 600-hp V-10, Lamborghini gave the one-seater the inspiring name "Egoista," and what better way to recapture lost youth than by crafting a supercar with the unchecked passion of a teen-ager.

I don't think there's a way to understand what in the name of Saint Agatha Lamborghini was aiming for without these quotes from chief designer Walter De Silva:

I am very attached to this Italian brand, being an Italian myself. I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head...

This is a car made for one person only, to allow them to have fun and express their personality to the maximum. It is designed purely for hyper-sophisticated people who want only the most extreme and special things in the world. It represents hedonism taken to the extreme, it is a car without compromises, in a word: egoista (or selfish).