Every 2012 Super Bowl car ad: Watch them all here

This year's Super Bowl commercial haul may represent a new high for automotive marketers, with nearly a dozen different automakers set to run spots in front of an audience of 110 million people. But getting the most for their money means releasing them early; here's our running list of the ones already online. UPDATED Tuesday with Acura and Lexus.

It only makes sense for automakers to push their Super Bowl ads online; they've already spent millions creating a spot, and every year there's a chance of winding up with an ad slot in the fourth quarter of a 35-0 blowout. All the ones released so far are gathered below; we'll update this page over the next week with new entries.

Lexus: 2013 Lexus GS Lexus' new luxury sedan has met with decent reviews except for its new grille, which is shot here in a menacing, "Aliens"-like setting that seems appropriate for something that looks like a Predator.

Acura: "Transactions" The Jerry Seinfeld-Jay Leno spot for the yet-to-be built Acura NSX plays as the most successful of the big-budget commercials to date -- but it's only Tuesday:

Cadillac: "Green Hell." Strange to say, but of all the ads we've seen, this is the most macho, braggadocious spot to emerge so far -- a sign of just how militant Cadillac plans to get when putting the Cadillac ATS against the new BMW 3-Series:

Toyota: It's Reinvented. Like the new Toyota Camry, this ad is straightforward, well-built and executed to a fine point. If you hate Camrys as the essence of everything dull in modern vehicles this won't change your mind, but it could stick with everyone else.

Chevrolet: Sonic Anthem. A collection of eye-catching stunts featuring the Chevy Sonic parachuting, bungee-jumping and hey what's OK Go doing here?

Hyundai: Think Fast. One of three spots Hyundai will fill chip-and-pee runs during the Super Bowl with, this sticks with the standard comedy formula honed by Budweiser and Miller Lite over many years.