2015 Chevrolet Colorado tries to bring style back to pickups

If you're the kind of American who buys pickup trucks, chances are you haven't even kicked the tires on anything smaller than a full-size truck in recent years. Unlike every other kind of vehicle buyer, pickup owners have shown little enthusiasm for anything less than big, and with hefty incentives eternally available on larger trucks, most buyers have no financial motive to think small.

With the 2015 Chevrolet Colorado revealed at the Los Angeles Auto show today, Chevy hopes to restart demand for a Goldilocks-sized pickup, one that will sell itself on style as much as hauling.