SYLVAN
SYLVAN CHARLEBOIS.
WHEN
SYLVAN CHARLEBOIS. WHEN YOU SEE BEST BEFORE,
WHAT
WHEN YOU SEE BEST BEFORE, WHAT DOES IT MEAN TO YOU?
>>
WHAT DOES IT MEAN TO YOU? >> REPORTER: IT DOESN'T MEAN
BAD
>> REPORTER: IT DOESN'T MEAN BAD AFTER.
[LAUGHTER]
BUT
[LAUGHTER] BUT MOST CANADIANS DON'T KNOW
THAT.
THAT'S
THAT. THAT'S THE THING.
THERE
THAT'S THE THING. THERE IS A LOT OF CONFUSION
OUT
THERE IS A LOT OF CONFUSION OUT THERE.
EXPIRY
OUT THERE. EXPIRY DATES DO EXIST BEFORE
SPECIFIC
EXPIRY DATES DO EXIST BEFORE SPECIFIC PRODUCTS LIKE BABY
FORMULA,
SPECIFIC PRODUCTS LIKE BABY FORMULA, FOR EXAMPLE, AND YOU
SHOULD
FORMULA, FOR EXAMPLE, AND YOU SHOULD NEVER EVEN THINK OF
CONSUMING
SHOULD NEVER EVEN THINK OF CONSUMING SOME OF THESE
PRODUCTS.
BEST
PRODUCTS. BEST BEFORE DATES ARE USED TO
GIVE
BEST BEFORE DATES ARE USED TO GIVE CONSUMERS A SENSE OF THE
QUALITY
GIVE CONSUMERS A SENSE OF THE QUALITY AND FRESHNESS OF THE
PRODUCTS.
SO,
PRODUCTS. SO, IF, FOR EXAMPLE, IF THE
PRODUCT
SO, IF, FOR EXAMPLE, IF THE PRODUCT HAS A BEST BEFORE
DATE
PRODUCT HAS A BEST BEFORE DATE AND IT'S PAST THAT DATE
DOESN'T
DATE AND IT'S PAST THAT DATE DOESN'T MEAN IT IS BAD.
IF
DOESN'T MEAN IT IS BAD. IF IT'S UNOPENED, IT'S
PROBABLY
IF IT'S UNOPENED, IT'S PROBABLY STILL SAFE TO EAT
AND
PROBABLY STILL SAFE TO EAT AND A LOT OF PEOPLE JUST
DON'T
AND A LOT OF PEOPLE JUST DON'T KNOW THAT.
>>
DON'T KNOW THAT. >> Suhana: BUT SAFE AND GOOD
ARE
>> Suhana: BUT SAFE AND GOOD ARE TWO DIFFERENT THINGS.
LET'S
ARE TWO DIFFERENT THINGS. LET'S PUT THIS -- YOU ARE IN
THE
LET'S PUT THIS -- YOU ARE IN THE SALAD AISLE.
YOU
THE SALAD AISLE. YOU ARE BUYING ONE OF THOSEs
PREPARED
YOU ARE BUYING ONE OF THOSEs PREPARED SALADS BECAUSE YOU
WORKED
PREPARED SALADS BECAUSE YOU WORKED ALL DAY AND TIRED AND
DON'T
WORKED ALL DAY AND TIRED AND DON'T WANT TO COOK.
NOT
DON'T WANT TO COOK. NOT THAT I'M SPEAKING FROM
EXPERIENCE.
>>
EXPERIENCE. >> THAT'S RIGHT.
>>
>> THAT'S RIGHT. >> Suhana: BUT THERE IS A
SALAD.
IT'S
SALAD. IT'S 12K4R0R.
IT
IT'S 12K4R0R. IT -- IT'S $10.
IT'S
IT -- IT'S $10. IT'S A GOOD, BIG SALAD.
IT
IT'S A GOOD, BIG SALAD. IT SAYS BEST BEFORE AUGUST 25.
WHICH
IT SAYS BEST BEFORE AUGUST 25. WHICH IS TODAY.
OR
WHICH IS TODAY. OR AUGUST 24, WHICH IS
YESTERDAY.
AND
YESTERDAY. AND THERE IS ANOTHER SALAD
BESIDE
AND THERE IS ANOTHER SALAD BESIDE IT.
EXACTLY
BESIDE IT. EXACTLY THE SAME THING THAT
SAYS
EXACTLY THE SAME THING THAT SAYS BEST BEFORE AUGUST 31.
THEY'RE
SAYS BEST BEFORE AUGUST 31. THEY'RE BOTH $10.
WHICH
THEY'RE BOTH $10. WHICH ONE ARE YOU GOING TO
BUY?
I'M
BUY? I'M GOING BUY THE ONE THAT
TASTES
I'M GOING BUY THE ONE THAT TASTES FRESHER.
>>
TASTES FRESHER. >> THIS IS THE THING, SUHANA.
WHEN
>> THIS IS THE THING, SUHANA. WHEN WE GO TO THE GROCERY
STORE,
WHEN WE GO TO THE GROCERY STORE, WE DON'T JUST BUY
FOOD,
STORE, WE DON'T JUST BUY FOOD, WE BUY TIME AND TIME IS
VALUABLE.
IF
VALUABLE. IF I AM TEMPTED TO BUY THE
AUGUST
IF I AM TEMPTED TO BUY THE AUGUST 25 PRODUCT, I WOULD
WANT
AUGUST 25 PRODUCT, I WOULD WANT TO A REBATE, I WOULD
WANT
WANT TO A REBATE, I WOULD WANT A DISCOUNT 50% AND THIS
IS
WANT A DISCOUNT 50% AND THIS IS WHAT CANADIANS ARE
STARTING
IS WHAT CANADIANS ARE STARTING TO WONDER, WHETHER
OR
STARTING TO WONDER, WHETHER OR NOT AN ECONOMY WITHOUT
BEST
OR NOT AN ECONOMY WITHOUT BEST BEFORE DATES, DOES IT
MEAN
BEST BEFORE DATES, DOES IT MEAN THAT WE'RE NOT GOING SEE
THESE
MEAN THAT WE'RE NOT GOING SEE THESE ENJOY TONIGHT DEALS
ANYMORE?
IN
ANYMORE? IN THE U.K., THEY ARE
ELIMINATING
IN THE U.K., THEY ARE ELIMINATING BEST BEFORE DATES.
BUT
ELIMINATING BEST BEFORE DATES. BUT ARE PRICES GOING TO GO UP
AS
BUT ARE PRICES GOING TO GO UP AS A RESULT?
THAT
AS A RESULT? THAT IS WHY CANADIAN
CONSUMERS
THAT IS WHY CANADIAN CONSUMERS REALLY WHEN THEY GO
INTO
CONSUMERS REALLY WHEN THEY GO INTO THE GROCERY STORE, THEY
BUY
INTO THE GROCERY STORE, THEY BUY FOOD BUT ALSO -- THEY'RE
ALSO
BUY FOOD BUT ALSO -- THEY'RE ALSO LOOKING AFTER FOR MORE
TIME
ALSO LOOKING AFTER FOR MORE TIME TO CONSUME SOME OF THAT
FOOD.
>>
FOOD. >> Suhana: YEAH.
SO,
>> Suhana: YEAH. SO, THE GROCERY STORES ARE
GOING
SO, THE GROCERY STORES ARE GOING TO BE LOOKING AT IT
FROM
GOING TO BE LOOKING AT IT FROM THE BOTTOM LINE, MAYBE.
BUT
FROM THE BOTTOM LINE, MAYBE. BUT FOODS GOING UP.
PEOPLE
BUT FOODS GOING UP. PEOPLE ARE SPENDING SO MUCH
MONEY
PEOPLE ARE SPENDING SO MUCH MONEY NOW BECAUSE OF
INFLATION.
IT
INFLATION. IT MIGHT BE A GOOD THING TO
HAVE
IT MIGHT BE A GOOD THING TO HAVE THOSE BEST-BEFORE DATES
WHERE,
HAVE THOSE BEST-BEFORE DATES WHERE, YOU KNOW, YOU DO GET A
DEAL
WHERE, YOU KNOW, YOU DO GET A DEAL ON THEM.
I
DEAL ON THEM. I BOUGHT A STEAK THAT SAYS
"ENJOY
I BOUGHT A STEAK THAT SAYS "ENJOY TONIGHT" BECAUSE I'M
GOING
"ENJOY TONIGHT" BECAUSE I'M GOING TO ENJOY IT THAT NIGHT.
>>
GOING TO ENJOY IT THAT NIGHT. >> EXACTLY.
BUT
>> EXACTLY. BUT WITH PEOPLE ARE LOOKING FO
DEALS
BUT WITH PEOPLE ARE LOOKING FO DEALS AND NATASHA JUST
MENTIONED
DEALS AND NATASHA JUST MENTIONED IT EARLIER.
THE
MENTIONED IT EARLIER. THE AVERAGE HOUSEHOLD WILL
ACTUALLY
THE AVERAGE HOUSEHOLD WILL ACTUALLY WASTE WELL OVER
$2,000
ACTUALLY WASTE WELL OVER $2,000 WORTH OF FOOD THIS
YEAR.
SO
YEAR. SO THAT IS WHY THERE IS A BIT
OF
SO THAT IS WHY THERE IS A BIT OF A DILEMMA THAT WE'RE
FACING
OF A DILEMMA THAT WE'RE FACING AS A SOCIETY.
SHOULD
FACING AS A SOCIETY. SHOULD WE FOCUS MORE ON
FRESHNESS
SHOULD WE FOCUS MORE ON FRESHNESS AND SAFETY OR IS
FOOD
FRESHNESS AND SAFETY OR IS FOOD WASTE REALLY THE PROBLEM
WE
FOOD WASTE REALLY THE PROBLEM WE NEED TO TACKLE?
IN
WE NEED TO TACKLE? IN EUROPE, WHAT THEY'RE
SAYING
IN EUROPE, WHAT THEY'RE SAYING TO CONSUMERS?
YOU'RE
SAYING TO CONSUMERS? YOU'RE THE MOST IMPORTANT
RISK
YOU'RE THE MOST IMPORTANT RISK MANAGER IN THE ENTIRE
FOOD
RISK MANAGER IN THE ENTIRE FOOD SUPPLY CHAIN.
YOU
FOOD SUPPLY CHAIN. YOU CAN USE YOUR SNIFF TEST
IN
YOU CAN USE YOUR SNIFF TEST IN ORDER TO ASSESS WHETHER OR
NOT
IN ORDER TO ASSESS WHETHER OR NOT A PRODUCT IS GOO
CONSCIOUS
NOT A PRODUCT IS GOO CONSCIOUS OF THAT KIND OF
THING.
IT'S
THING. IT'S TERRIBLE.
WHY
IT'S TERRIBLE. WHY DOES YOUR STUDY NOT SHOW
THAT
WHY DOES YOUR STUDY NOT SHOW THAT MANY CANADIANS ARE
WILLING
THAT MANY CANADIANS ARE WILLING TO DO THIS?
>>
WILLING TO DO THIS? >> I THINK IT IS THE FOOD
SAFETY
>> I THINK IT IS THE FOOD SAFETY CULTURE WE HAVE IN
CANADA.
WE
CANADA. WE HAVE A STRONG FOOD SAFETY
CULTURE.
ON
CULTURE. ON THE ONE SIDE, THE INDUSTRY
HAS
ON THE ONE SIDE, THE INDUSTRY HAS DONE A REALLY GOOD JOB IN
MAKING
HAS DONE A REALLY GOOD JOB IN MAKING OUR FOOD SAFE.
THEY
MAKING OUR FOOD SAFE. THEY HAVE ONE OF THE BEST
RECORDS
THEY HAVE ONE OF THE BEST RECORDS IN THE WORLD AND
THERE
RECORDS IN THE WORLD AND THERE IS A LEGACY TO THAT, IN
THAT
THERE IS A LEGACY TO THAT, IN THAT PEOPLE ARE OBSESSED,
PEOPLE
THAT PEOPLE ARE OBSESSED, PEOPLE ARE HOOKED, PEOPLE ARE
ADDICTED
PEOPLE ARE HOOKED, PEOPLE ARE ADDICTED TO BEST BEFORE DATES
AND
ADDICTED TO BEST BEFORE DATES AND IT IS HARD TO GET R
ADDICTED TO BEST BEFORE DATES AND IT IS HARD TO GET RID OF
THAT
AND IT IS HARD TO GET RID OF THAT ADDICTION TO BE HONEST.
>>
THAT ADDICTION TO BE HONEST. >> Suhana: FINAL QUESTION FOR
YOU,
>> Suhana: FINAL QUESTION FOR YOU, SYLVAIN.
WHO
YOU, SYLVAIN. WHO WOULD LOSE IF WE DID GET
RID
WHO WOULD LOSE IF WE DID GET RID OF BEST BEFORE DATES?
I'M
RID OF BEST BEFORE DATES? I'M WONDERING ABOUT FOOD
BANKS,
I'M WONDERING ABOUT FOOD BANKS, SOME OF THE SHELTERS
THAT
BANKS, SOME OF THE SHELTERS THAT DO GET FOOD THAT HAS
JUST
THAT DO GET FOOD THAT HAS JUST EXPIRED FOR, YOU KNOW,
SOUP
JUST EXPIRED FOR, YOU KNOW, SOUP KITCHENS AND STUFF LIKE
THAT.
HAVE
THAT. HAVE YOU LOOKED INTO THAT?
>>
HAVE YOU LOOKED INTO THAT? >> YEAH.
OH,
>> YEAH. OH, YEAH.
ABSOLUTELY.
I
ABSOLUTELY. I THINK HE SAID IT.
FOOD
I THINK HE SAID IT. FOOD RESCUING AGENCIES LIKE
SECOND
FOOD RESCUING AGENCIES LIKE SECOND HARVEST IN TORONTO,
FOOD
SECOND HARVEST IN TORONTO, FOOD BANKS, THE FOOD BANKS
NETWORKS
FOOD BANKS, THE FOOD BANKS NETWORKS RELY ON THOSE BEST
BEFORE
NETWORKS RELY ON THOSE BEST BEFORE DATES TO ACTUALLY GET
MORE
BEFORE DATES TO ACTUALLY GET MORE FOOD.
PROCUREMENT
MORE FOOD. PROCUREMENT IS VERY IMPORTANT
FOR
PROCUREMENT IS VERY IMPORTANT FOR THESE AGENCIES.
OF
FOR THESE AGENCIES. OF COURSE, WITHOUT BEST
BEFORE
OF COURSE, WITHOUT BEST BEFORE DATES, WHERE WE WOULD
LIKELY
BEFORE DATES, WHERE WE WOULD LIKELY SEE LESS