WEBVTT 00:00:00.000 --> 00:00:04.363 align:middle line:90% 00:00:04.363 --> 00:00:06.130 align:middle line:84% BRIAN SOZZI: Corporate exodus from Russia in response 00:00:06.130 --> 00:00:07.780 align:middle line:84% to its military invasion of Ukraine 00:00:07.780 --> 00:00:11.650 align:middle line:84% has seen more than 300 US and multinational companies sever 00:00:11.650 --> 00:00:13.060 align:middle line:84% business ties with the country, according 00:00:13.060 --> 00:00:14.690 align:middle line:90% to Yahoo Finance analysis. 00:00:14.690 --> 00:00:17.440 align:middle line:84% But even as many flee, a number of big name firms 00:00:17.440 --> 00:00:18.820 align:middle line:90% have remained mum. 00:00:18.820 --> 00:00:21.640 align:middle line:84% Yahoo Finance's Alexandra Semenova has more on this. 00:00:21.640 --> 00:00:23.110 align:middle line:90% Alexandra. 00:00:23.110 --> 00:00:25.600 align:middle line:84% ALEXANDRA SEMENOVA: Well, Brian, Russia's invasion of Ukraine 00:00:25.600 --> 00:00:27.940 align:middle line:84% has sparked a new wave of corporate activism. 00:00:27.940 --> 00:00:30.520 align:middle line:84% When you and I started putting together a list of companies 00:00:30.520 --> 00:00:32.530 align:middle line:84% that were severing business ties with Russia, 00:00:32.530 --> 00:00:35.590 align:middle line:84% it was just a handful of names about two weeks ago. 00:00:35.590 --> 00:00:38.230 align:middle line:84% And in this short period, about 300 00:00:38.230 --> 00:00:40.750 align:middle line:84% US and multinational companies have 00:00:40.750 --> 00:00:42.640 align:middle line:90% withdrawn from Russia's market. 00:00:42.640 --> 00:00:44.770 align:middle line:84% And that list seems to be growing by the minute. 00:00:44.770 --> 00:00:48.010 align:middle line:84% But even as many flee, some companies have stayed silent 00:00:48.010 --> 00:00:50.650 align:middle line:84% and are continuing to do business as usual 00:00:50.650 --> 00:00:51.640 align:middle line:90% in Russia's market. 00:00:51.640 --> 00:00:54.220 align:middle line:84% Some of the big ones include Marriott International, 00:00:54.220 --> 00:00:57.340 align:middle line:84% with about 10 hotels in Russia, the cloud computing 00:00:57.340 --> 00:00:58.880 align:middle line:90% company, Citrix System-- 00:00:58.880 --> 00:00:59.680 align:middle line:90% Systems. 00:00:59.680 --> 00:01:02.680 align:middle line:84% And Mondelez, which is the maker of brands like Oreos and Chips 00:01:02.680 --> 00:01:05.170 align:middle line:84% Ahoy, has scaled back some of its business, 00:01:05.170 --> 00:01:07.940 align:middle line:84% but still has exposure to its business in Russia. 00:01:07.940 --> 00:01:11.110 align:middle line:84% This is according to a list compiled by Professor Jeffrey 00:01:11.110 --> 00:01:13.270 align:middle line:84% Sonnenfeld of the Yale School of Management, 00:01:13.270 --> 00:01:15.850 align:middle line:84% who is keeping tabs on this changing list, 00:01:15.850 --> 00:01:18.790 align:middle line:84% along with his research team, and updating it hourly. 00:01:18.790 --> 00:01:21.250 align:middle line:84% We're seeing more of the big names that were initially 00:01:21.250 --> 00:01:23.800 align:middle line:84% on the docket of companies with exposure to Russia 00:01:23.800 --> 00:01:26.200 align:middle line:84% actually bowing to increasing pressure 00:01:26.200 --> 00:01:27.760 align:middle line:90% and withdrawing from the market. 00:01:27.760 --> 00:01:30.670 align:middle line:84% Just about 10 minutes ago, we received a statement 00:01:30.670 --> 00:01:32.830 align:middle line:84% from Dunkin' Donuts that told us that the company 00:01:32.830 --> 00:01:34.990 align:middle line:84% has suspended all current development 00:01:34.990 --> 00:01:36.370 align:middle line:90% and business in Russia. 00:01:36.370 --> 00:01:39.700 align:middle line:84% Dunkin' has about 20 franchised locations in Russia 00:01:39.700 --> 00:01:41.230 align:middle line:90% operated by locals there. 00:01:41.230 --> 00:01:42.820 align:middle line:84% One of the big ones yesterday, too, 00:01:42.820 --> 00:01:46.630 align:middle line:84% was Japanese fashion retailer Uniqlo, which made a big U-turn 00:01:46.630 --> 00:01:50.110 align:middle line:84% after initially defending its decision to keep 00:01:50.110 --> 00:01:52.090 align:middle line:90% its shops in Russia open. 00:01:52.090 --> 00:01:55.570 align:middle line:84% Burger King, which is about 800 locations in the country, 00:01:55.570 --> 00:01:58.030 align:middle line:84% came in a bit late to the party yesterday as well. 00:01:58.030 --> 00:02:00.400 align:middle line:84% And the situation remains very fluid. 00:02:00.400 --> 00:02:02.410 align:middle line:84% And it's changing by the hour as more and more 00:02:02.410 --> 00:02:04.270 align:middle line:84% companies bow to the pressure that is 00:02:04.270 --> 00:02:05.650 align:middle line:90% growing for them to pull out. 00:02:05.650 --> 00:02:07.360 align:middle line:90% Brian, Julie. 00:02:07.360 --> 00:02:09.160 align:middle line:84% BRIAN SOZZI: I think this story has ballooned to about 00:02:09.160 --> 00:02:11.480 align:middle line:84% a 9,000-word story so far-- probably 00:02:11.480 --> 00:02:13.120 align:middle line:90% hit 10,000 plus very soon. 00:02:13.120 --> 00:02:15.990 align:middle line:84% Alexandra Semenova, good to see you.